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Strategy and Marketing
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About the department
The Strategy and Marketing department is a vibrant and dynamic part of the 天美传媒影视 Business School.
Known for our diverse cultural and professional background, our faculty members bring a wealth of expertise across various domains, including marketing, international business, strategy, entrepreneurship, and innovation.
This diversity not only enriches the learning environment but also promotes a global perspective, which is crucial in today’s interconnected world.
Offering a variety of opportunities for students to engage with experts through guest lectures, workshops, and networking events, the Strategy and Marketing department helps bridge the gap between academic theory and real-world application, preparing students for a successful career in their chosen field.
We place a strong emphasis on innovation and strategic thinking, along with our clear commitment to sustainability, ethics, and practice, whilst addressing contemporary business challenges.
Our research
Our faculty members are recognised for their research and teaching excellence, contributing to fields such as consumer behavior, digital marketing, strategic management, and entrepreneurial innovation.
This range of expertise provides students and colleagues with numerous opportunities for collaboration and engagement.
We actively encourage interdisciplinary research and partnerships with industry experts, creating a rich platform for exchanging ideas and practical knowledge.
Entrepreneurship & Innovation
Marketing, Consumption & Innovation
International Business & Development
Research themes
Our research areas are diverse and span various aspects of business, management, marketing, and social issues, including:
- Corporate Social Responsibility (CSR) and Sustainability
This theme focuses on sustainable business practices, environmental and social responsibilities, and how firms navigate these in crisis situations. This includes work on CSR strategies, sustainable consumption, and the impact of businesses on societal well-being.
- Entrepreneurship and Innovation
There is a strong focus on entrepreneurial behavior, including corporate entrepreneurship, the impact of external environments on entrepreneurship, and innovation management. This theme also includes studies on social entrepreneurship and how entrepreneurial activities can address societal challenges.
- International Business and Emerging Markets
Researchers are interested in the strategies and behaviors of firms in international markets, particularly in emerging markets. This includes studies on foreign direct investment (FDI), multinational enterprises (MNEs), and the challenges faced in different institutional and cultural environments.
- Consumer Behavior and Marketing
Themes in this area cover consumer well-being, sensory marketing, consumer culture, and the impact of digital and influencer marketing. Studies also explore how consumer behavior is affected by technology, social media, and online environments.
- Ethics, Morality and Power Dynamics
Research examines the ethical dimensions of business practices, moral implications in markets, and power relations between corporations and stakeholders. This includes studies on corporate governance, market ethics, and the influence of corporations on consumer behavior and societal norms.
- Technology and Digital Transformation
This theme involves research on the impact of technology on business practices, including digital marketing, the use of AI, and technological innovation. There is a particular focus on how technology affects consumer experiences and business strategies.
- Gender, Diversity and Inclusion in Business Practices
Research addresses issues related to gender differences, diversity in the workplace, and the inclusion of minority groups. This includes studies on female entrepreneurship, gender equality in business practices, and the impact of cultural and institutional factors on diversity.
- Organisational Behavior and Leadership
Studies focus on the behaviors and attitudes within organisations, leadership styles, and the impact of organisational culture on performance. This theme includes research on employee well-being, decision-making, and leadership dynamics.
- Economic and Social Development
This theme covers the role of businesses in economic development, particularly in developing countries. It also includes research on poverty alleviation, economic policies, and the intersection of business with social and economic issues.
Research seminars
The Department of Strategy & Marketing host regular research seminars delivered by distinguished speakers. See our Business School Research Events for details of recent seminars.
Latest publications
These are the five most recent publications added to Sussex Research Online (SRO).